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LIVE GOOGLE ADS & ANALYTICS

TRAINING COURSES

Google Ads: March 29, 2025

Google Analytics: March 30, 2025

What You Will Learn

Acquire Google AdWords & Analytics certifications confidently
Know how to research keywords that convert
Master the art of writing compelling ads that convert clicks into sales
Setup & optimize Google Ads accounts by yourself
Walk away with the ability to increase sales & traffic
Master Google Ads tracking tools & use them
Learn how to build landing pages that convert
Understand all new Google Ads strategies that work in 2024

Show yourself above your competition via data based approach
Know how to find issues hindering your progress & fix them
Learn about 3rd party Google Ads tools & how to use them
Master on & off page Google Ads tactics
Learn how to audit accounts & implement fixes quickly for fast improvements
Answers to all your questions
Private 30 minute follow-up with instructor
Receive a certificate of completion

GOOGLE ADS & ANALYTICS
CERTIFIED EXPERT

Zaid is a leading expert on data driven digital marketing; focusing on analytics and actionable insights from data. Founder of PPC Masterminds, a successful top rated digital agency and an organizer of two Los Angeles Meetup Groups with 3k+ members. Currently teaching 5k+ students on his free monthly webinars + 2 online courses.

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Questions about the course?

Not sure if the courses are right for you? You already have some working knowledge of the subject matter and want to make sure we don't cover things you already know? Read our FAQ or Message me & I will let you know!

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Your Instructor

SEO, ADWORDS & ANALYTICS
CERTIFIED EXPERT

Created AdWords campaigns for over 120 companies helping to increase profits, while maintaining a positive ROI. Using Google Analytics in conjunction with Google AdWords ROI is easily surpassed. Currently Ranking 3 different sites on Google Page #1. He also has the ability to rank a YouTube Videos within minutes!

Course Schedules & Curriculum

Course Length: 4.5 Hours Total | 4 Hours Live Training (10AM - 2PM PST Time) + 30 Minute Private After Course Completion

Google Ads FUNDAMENTALS
GOOGLE ANALYTICS (GA4) Fundamentals

10:00 am - 10:30 am

Google Ads Fundamentals & Research Methodology

Learn the principles of the Google Ads platform; understand the foundation of keyword research. Explore tools like Google Keyword Planner, SEMRush and Ahrefs. Discuss the importance of negative and positive keywords for campaign success.

10:30 am - 10:45 am

Google Keyword Tool Usage

Step-by-step guide to using the Google Keyword Planner. Demonstrate how to research negative keywords using broad terms and filter irrelevant ones. Use Excel formulas for efficient keyword formatting and implement phrase match types. Build a positive keyword list using landing pages and product/service inputs. Apply advanced filters to refine keyword targeting based on location, language, and competition.

10:45 am - 11:00 am

Best Practices for Keyword Research

Learn essential practices for managing keywords effectively. Understand the use of negative keywords, match types, and the relevance of keywords to landing pages. Discuss integrating keywords into text ads for higher relevance and better Quality Scores.

11:00 am - 11:15 am

15 Minute Break/Q&A Session

11:15 am - 11:45 am

Campaign Setup Essentials

Review the basics of setting up search and display campaigns. Discuss account-level structuring: separating display vs. search campaigns, cross-campaign negatives, and language/location-specific campaigns. Learn the importance of ad groups and ad variations.

11:45 am - 12:45 pm

Bidding Strategies and Quality Scores

Understand how to set optimal bid amounts. Learn how Quality Scores influence ad rankings and how to improve them. Use the Google Ads Preview Tool to optimize ad placement without affecting metrics.

12:45 pm - 1:00 pm

Targeting and Ad Scheduling

Explore advanced targeting options for geographic regions, languages, and devices. Discuss ad scheduling for time-specific performance optimization.

1:00 pm - 1:45 pm

Tracking and Analytics

Learn to set up conversion tracking in Google Ads and Google Analytics. Understand UTM tags and their use for tracking external sources. Discuss KPIs like Cost-per-Acquisition (CPA) and how to calculate them for campaigns.

1:45 pm - 2:00 pm

15 Minute Recap/Q&A Session

We go over Google Ads previous exam questions. You will also receive an additional 30 minutes free consultation that you can schedule up to 2 months after you finish the training!

About the

Training Courses

GET THE ONLINE PROFITS YOU DESERVE!

Learn from an experienced Google Ads expert the techniques used to help accelerate their clients business into success. Zaid Ammari's training courses have taught thousands of business professionals how to improve their online marketing skills, especially when it comes to Google Ads. Whether you're new to online marketing or a seasoned veteran, our courses are designed to cover a variety of topics at all levels. Learn how to increase the bottom line of any business with our proven techniques. Live sample tests & an open panel for questions will help you prep for Google certification exams.

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